Rabbit Bytes, a leading e-commerce enabler and subsidiary of BTS Group, today released its Lifestyle Outlook Q2/2026 report, revealing a fundamental shift in Thai consumer behavior toward intentional, high-utility purchases. As Thailand’s e-commerce market advances toward a projected valuation of 1.15 trillion THB by 2026, the data indicates that brands must adapt to a "New Era of Thai Spending" focused on quality and flexibility rather than discretionary excess. 5 Game-Chang